About us

Zupe was born from our desire to complement the conventional healthcare model—a system largely focused on addressing illness rather than promoting ongoing health, peak performance, or longevity. Traditional healthcare often comes with a high cost. Zupe advocates for a different approach. We champion the idea that open-source, evidence-backed methods, along with accessible products and resources, can empower individuals to reach their Superhuman potential affordably and effectively.

Meet the Team

  • Dr Jonathan Seah

    CEO

    Dr Jon is the CEO and a co-founder of Zupe. He has been a medical doctor, healthcare executive, and entrepreneur for almost 30 years. He previously established the China Division of IHH ParkwayHealth while it was a TPG company, and more recently started LifeHub and LifeClinic – award-winning Functional Medicine facilities in Hong Kong.

  • Candice Chan

    VICE PRESIDENT

    Candice has been working in the wellness space for over 14 years in Hong Kong and the USA. Candice has a Bachelor of nutrition science from the University of California Davis and a Certification in Doctor of Natural Medicine from the Canadian Board of Healthcare Practitioners & International Naturopathic College. She is also a certified yoga teacher…

  • Brent Ferguson

    CO-FOUNDER

    Brent is the Founder and Managing Director of Santack Capital, a private asset management and investment company, operating and advising various international businesses. He is founder and CEO of Procore Direct, a China based industrial products company, and is initiator and Partner of Munich based agrifood-tech fund…

  • Steve Chen

    ADVISOR

    Steve was a co-founder and the CTO of YouTube. He was previously at Facebook and PayPal. He is also a trustee at the Asian Art Museum of San Francisco. He studied Computer Science at the University of Illinois at Urbana-Champaign, and lives in Taiwan with his family.

  • Mike Gupta

    ADVISOR

    Mike has more than 20 years of technology financial leadership. He took Twitter public as its CFO and he also ran Twitter Ventures. He was previously at Zynga and Yahoo, and is currently the CFO at Calm. Mike received his MBA from the University of Chicago.

  • Grant Horsfield

    ADVISOR

    Grant is the visionary and entrepreneurial Founder and CEO of the Naked Group, a leading lifestyle brand in China, and previous owners of the Naked Hub company. While his residence is in Hong Kong, he and his family have been sailing around the world for two years now.

  • Dr. Lim Cheok Peng

    ADVISOR

    Dr Lim Cheok Peng, a cardiologist by training, is the former CEO of Parkway Holdings (now IHH Healthcare), one of the largest global providers of premium healthcare services across more than 80 hospitals in 10 countries, headquartered in Singapore.

  • Dr Jeffrey Tucker

    ADVISOR

    Dr Tucker is a past-president of the American Chiropractic Association Rehabilitation Council, and the author of over 100 articles. He has been in private practice in Los Angeles for over 40 years, and is a graduate of the Southern California University of Health Sciences.

  • Melissa O'Young

    ADVISOR

    Melissa is the Head of Community at Canva and proud mother of two. She previously lived in the US where she worked at Airbnb to empower, connect and scale Airbnb's global host community and at Virgin Unite where she curated trips for Richard Branson's community of changemakers.

  • Merkle

    OUR TECH PARTNER

    Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios.